AI in the Marketing
Be one step ahead of your competition. Work faster, coordinate better and plan more efficiently. meloki helps you in all areas. Do you need an AI for image or video generation? This is also possible - locally protected and improved with your own image and video material.
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Use cases
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Compromises
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Scalable
WHY A LOCAL KI?
- Continuously improve our own AI for generating advertising material with product images, videos and descriptions.
- Customer/analysis data remains internal.
- Low cloud costs & API limits.
- Latency and performance: for large amounts of data or frequent use, local can be faster.
Use cases
1
Create content
Generate texts automatically (product descriptions, blog posts, social media posts, newsletters). Adapt style and tone to target group.
Image and graphic generation (e.g. for advertisements, social media, product visualizations).
Video and audio creation/editing: e.g. clips for Reels/TikTok or podcast snippets.
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Personalization & target groups
Dynamic adaptation of website content depending on the user (e.g. location, behavior, interests).
Personalized advertising campaigns: different creatives, texts, offers for different segments.
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Analysis & predictions
Semi-skilled analysis: predicting who buys, when, why; recognizing churn risk, upselling potential.
Customer behavior: Analysis of click paths, abandonment points, heat maps, etc.
Competitor analysis: How are your competitors doing, which campaigns are performing well for them?
Sentiment analysis: What are customers saying about you or your industry, in social media, reviews, etc.?
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SEO / Search marketing
Optimization of content for search engines: keyword ideas, structure, automatic meta descriptions.
Consider voice search and visual search.
Marketing chat
Johanna - Marketing
Which customer groups have bought our blue coconut drink most frequently in the last 12 months?
According to CRM and campaign data from September 2024 to August 2025, the strongest reaction was
Target group aged between 16 and 24 (share: 43%)
Target group between 25 - 35 years (share: 27 %)
Target group between 25 - 55 years (share: 18 %)
Target group 56+ years (share: 12 %)
Conversion rates were particularly high among the target group aged between 16 and 24 (43%).
Is there an overview of which slogans or claims have performed best in recent years?
Yes, from the internal advertising impact analysis 2022-2025:
"Refreshing. Delicious. Free." → CTR 4.3 %, conversion 2.1 %
"Energetic and delicious." → CTR 3.9%, conversion 2.8%
"Sparkling fresh, with extra coconut." → CTR 2.5 %, conversion 1.7 %
Claims that emphasized a combination of refreshing and liberating performed best.
Perfect. That's exactly how I imagine working together - thank you, meloki. 🥳
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